A content rich, luxury digital shopping experience designed to fully immerse the customer in the world of Ralph Lauren. Conversion rate jumped from 1% to 8% and the demand participation throughout the site overall raised from .8 to 6%. The site won a Webby for Outstanding Digital Shopping Experience.
A content rich, luxury digital shopping experience designed to fully immerse the customer in the world of Ralph Lauren. Conversion rate jumped from 1% to 8% and the demand participation throughout the site overall raised from .8 to 6%. The site won a Webby for Outstanding Digital Shopping Experience.
A content rich, luxury digital shopping experience designed to fully immerse the customer in the world of Ralph Lauren. Conversion rate jumped from 1% to 8% and the demand participation throughout the site overall raised from .8 to 6%. The site won a Webby for Outstanding Digital Shopping Experience.
A content rich, luxury digital shopping experience designed to fully immerse the customer in the world of Ralph Lauren. Conversion rate jumped from 1% to 8% and the demand participation throughout the site overall raised from .8 to 6%. The site won a Webby for Outstanding Digital Shopping Experience.
A content-filled seasonal look at must-haves from the new deliveries. Demand participation and overall sales increasing 125% over LY.
A content-filled seasonal look at must-haves from the new deliveries. Demand participation and overall sales increasing 125% over LY.
A content-filled seasonal look at must-haves from the new deliveries. Demand participation and overall sales increasing 125% over LY.
Created for the launch of the new signature Polo suit- an immersive experience including film, an RL Mag feature and a fit guide.
Sales of suiting up 15% to LY.
Photography by Bruce Weber and Joel Griffith.
Created for the launch of the new signature Polo suit- an immersive experience including film, an RL Mag feature and a fit guide.
Sales of suiting up 15% to LY.
Photography by Bruce Weber and Joel Griffith.
Created for the launch of the new signature Polo suit- an immersive experience including film, an RL Mag feature and a fit guide.
Sales of suiting up 15% to LY.
Photography by Bruce Weber and Joel Griffith.
Created for the launch of the new signature Polo suit- an immersive experience including film, an RL Mag feature and a fit guide.
Sales of suiting up 15% to LY.
Photography by Bruce Weber and Joel Griffith.
An illustrated look at the life and times of the 'cut and sew' Polo shirt. Illustrations by Jonathan Bartlett.
A special feature shop on the Polo shirt- the most successful e-commerce campaign of the past 5 years.
Traffic of over 125k to the shop, 2.6% average conversion, an AOV of $210- up from $89- and has generated 695$k to date (since June 2015).